Baobab Anti-ageing Technology
- Scientists have identified the protein Versican as a significant biomarker in the ageing of men’s skin which contributes to the formation of wrinkles.
- NovAge Men’s cutting-edge bioactive ingredient – Baobab Anti-ageing Technology – is specifically developed to work on men’s skin and targets this issue directly.
- Skin is left revived, with improved tonicity, flexibility and a reduction in signs of tiredness.
Technology present in: Eye Rescue Gel, Energising & Hydrating Booster and Intense Anti-Ageing Face Gel Lotion. Energising plant stem cell technology
- Without energy, the youthfulness of male skin fades prematurely, causing a loss of radiance and tone, and the appearance of fine lines and wrinkles.
- To combat this, Coffea Bengalensis plant stem cell extract was included in NovAge Men.
- It helps produce an energising effect which encourages healthier functioning skin cells and a boosted antioxidant capacity that can help to protect the skin.
Technology present in: Eye Rescue Gel, Energising & Hydrating Booster and Intense Anti-Ageing Face Gel Lotion. Black Charcoal – the king of cleansing ingredients
- Male skin produces more sebum and oil and has larger pores than women’s skin, so it attracts and traps more daily grime.
- Charcoal is the perfect powerhouse cleansing ingredient for men’s testosterone-rich skin.
- Charcoal particles have large surface areas that help to draw out and absorb dirt and excess oil to deeply exfoliate the skin without over drying it.
- Skin is left clean, fresh and healthy-looking.
- NovAge Men Purifying & Exfoliating Cleanser features natural Japanese charcoal.
Technology present in: Purifying & Exfoliating Cleanser. Caffeine – diminishes bags and dark circles
- Eye skin is fragile, so it is often the first area to reveal signs of ageing and tiredness, like bags and dark circles.
- Caffeine is renowned as one of the most effective ingredients for eye care products.
- Known to enhance blood micro-circulation, it helps to de-puff under-eye bags and helps to reduce the appearance of dark circles to leave eyes looking well rested.
Technology present in: Eye Rescue Gel. Multi-action Gingko
- Gingko helps to soothe skin, increases moisturising efficacy and stimulates collagen synthesis.
- Helps to deliver a dual-action antioxidant effect which assists in protecting skin from free radical damage by day, and works to hunt down and eliminate free radicals by night.
Technology present in: Intense Anti-Ageing Face Gel Lotion